Changegoat Publishing

Est. 2024 · Dallas, Texas

Goat Shit

Dispatches on leadership, capital, and the moments when clarity matters most. Written by Lukas Naugle.

Latest issue

14October 2026

On Being Wrong at the Right Time

Admitting ignorance is not humility. Learning is the expression of humility.

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A series

Buy WisdomProverbs is a sales pitch for wisdom, made in a market where folly is sold the same way, to a buyer who wants answers. Every chapter is a buying decision.A buyer's guide to wisdom, from the book of Proverbs · 9 pieces →

All issues

13

What the Numbers Aren't Telling You

To lead is to sustain a certain measure of self-delusion.

12

The Governance Gap

Without trust, everything is a \"no.\

11

Capital With Conviction

Being vague doesn't inspire confidence. Being specific helps to inspire confidence.

10

Why Changegoat

Investors, founders, and management teams hire me when they want to break something bad and build something better.

09

The Dark Energy of Leadership

Discontentment is the dark energy of leadership, the restless fire that burns in a leader's chest. Left unchecked, it corrodes. Pushed too far, it explodes. The question isn't whether you have what it takes. It's what's driving you.

08

Say the Magic Words

Words have a flavor. Sweet ones signal life-giving opportunities and drive people to pursue them. Bitter ones are a warning. Leaders must learn the difference, and resist the seduction of flattery.

07

You May Have a Death Wish

No one really wants wisdom. We want what we want, results and costs be damned. Three aspects of life that are particularly prone to recklessness, and how to stay on track.

06

When You Need Answers, Search for Better Questions

We live in an age of answer proliferation. We venerate experts who spew them and discount the questions that lead to them. That's detrimental to long-term growth, and to the wisdom we actually need.

05

Showing Up for Those Who've Lost

No one intrinsically knows what to do when someone they love experiences catastrophic loss. A few hard-felt scraps of insight on how to be the friend who shows up.

04

Wisdom to Ignite Imagination

A rock pile ceases to be a rock pile the moment a single man contemplates it, bearing within him the image of a cathedral. Eight quotes to ignite your imagination for the year ahead.

03

When a Plan Comes Together

Strength builds things. Wisdom determines whether they should be built at all. The ancient texts were unambiguous: when you must choose, choose wisdom.

02

It's Time for Disruptive Behavior

Disruption isn't something that happens to you. It's something leaders choose, with creativity, imagination, and a willingness to turn things upside down.

01

You're Gonna Remember My Name

Your drive to succeed isn't what it seems on the surface. Ernest Becker called it an immortality project. Death puts life in perspective, and frees you to live it.

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