When yesterday’s answers return an awkward silence.
That’s where our work begins.
Changegoat partners with family-owned and founder-led companies when the way forward isn’t obvious. Sometimes that’s starting new from zero to one. Other times it’s pulling your dream out of a ditch. Most of our work begins when the current playbook stopped working and new convictions have to replace old certainties. We help ownership and leadership teams find clarity, rebuild alignment, and move with purpose toward what’s next.
Because better isn’t always bigger, but it is braver.
Are you ready to break something bad
and build something braver?
Who We Work With
We partner with family-owned and founder-led companies that are facing inflection points. These are the moments that test conviction, clarity, and courage.
Sometimes it’s a generational handoff, or a new season of growth.
Sometimes it’s a strategic reset, a leadership transition, or a portfolio turnaround.
Sometimes it’s the quiet realization that what got you here won’t get you there.
Our clients are investors, founders, and leadership teams who carry both success and weight. They hold the responsibility to build, to lead, and to leave something that lasts. They come to us when momentum fades, alignment fractures, or the next move isn’t obvious. And they’re ready to do the work that clarity demands.
What Clients Are Saying
"Management has a lot to do with answers. But leadership is a function of questions. And the first question for a leader always is: 'Who do we intend to be?' Not 'What are we going to do?' but 'Who do we intend to be?'"
— Max Dupree
Featured Work
We have the privilege to partner with a diverse group of amazing leaders and organizations during some of their most pivotal moments. This includes private investors, social-impact organizations, early-stage tech ventures, international NGOs, business executives, and NYT bestselling authors.
All our clients share at least one thing in common: a deep conviction that the world needs better and they have a role to play.