Strategy or Wisdom?

The quick fix—the promise of a plug-and-play strategy that will yield unmatched results—is alluring. Buy the book or click the link and you are well on your way. “All you have to do is follow the system and you’ll increase your business by XX% in the next 6 months!” Or some variation on that theme. You’ve seen the options. You’ve wanted one at times. Maybe you’ve tried one (and if one, likely several). They’re not hard to come by…but they rarely ever work, at least not for long.

The problem is that there are always consequences—results of the shortcut—that adversely affect the long term goals you’ve set. 6 Min Read