• about-art


a consultancy bringing fresh growth strategies and creative solutions to treat your status quo

Lukas Naugle is the Principal Adviser at changegoat. Drawing upon 15 years of experience in both business and charitable organizations, he provides strategic advisory services for entrepreneurial founders, executives, and boards in both the business and non-profit space. He received his degree in International Business from Whitworth University. As a native of Arizona, he loves to humanely kill and dispose of the status quo.


Leadership Design

Leaders face unprecedented pressures, both personally and professionally. Changegoat brings the latest in design thinking methodologies to help leaders gain the fresh insights for a truer, healthier, growing organization.

Platform Design

The global marketplace is increasingly volatile, uncertain, complex, and ambiguous. Changegoat applies design thinking frameworks to better connect ideas, products, relationships, and systems for nonlinear scale and impact.

Brand & Content Design

Distributing communication is far easier in a digital world, and yet it’s far harder to be coherent, clear, and compelling. Changegoat applies design thinking frameworks to help organizations understand who they are, want to be, and how to render that through brand, product, and content.

Experience Design

Technology mediates much of our relationships today, leaving an unparalleled opportunity to serve customers, clients, and our communities in fostering real connection. Changegoat applies design thinking frameworks yielding unconventional live experiences that create transformative moments for humanity.

  • agenda-art


we humanely kill and dispose of the status quo

why? we believe the status quo must be regularly and systematically treated for the good of human flourishing.

how? in partnership with you
we identify the systemic and situational challenges
we create a framework that will bring clarity
we execute a plan that will create a new strategystrategy