Client Testimonies
“It’s hard to capture in words the impact he’s had on our firm, in short, he’s irreplaceable.”
— Drew Weatherford, Partner, Weatherford Capital
“equal parts philosopher, social scientist, and marketer”
“Lukas sees the world through an extraordinary lens. He decodes the blind spots that obstruct success; he cuts through distractions, noise, and mental dust; and he laser-focuses on opportunities for rapid improvement. Lukas is equal parts philosopher, social scientist, and marketer — it's impossible to quantify his value as a catalyst.”
— Curt Steinhorst, CEO, Focuswise
“once you know him, you know how invaluable he is”
“I have worked in many capacities over many years with Lukas, which alone is reason to recommend him. For once you know him, you know how invaluable he is. Lukas challenges you, encourages you, unsettles you, inspires you, stretches you, and sharpens you in ways you probably didn’t even know you needed, and in ways that any organization you lead definitely needs.”
— David P., NYT Best Selling Author, Speaker, Nonprofit Founder
“Lukas brings a generous dose of creativity, insight, and care for those he serves. He assisted our family office in gaining the clarity and focus it needed during a pivotal season for our firm. What initially began with brand strategy, developed into a fruitful season of partnering with us to build and implement initiatives that would become the foundation for our family office today.”
— Bret Edson, Chairman, MarketplaceOne
“Different makes all the difference today.”
“Different makes all the difference today. A twist here. An innovation there. We’ve come to count on the different approaches and thinking of Changegoat. Every enterprise needs someone who is pressing the question: “What else?,” and then providing the strategy to get there. ”
— Erik Lokkesmoe, Serial Entrepreneur
“he has a way of showing up and making everything better.”
“I’ve worked with Lukas on a number of projects over the years from branding, to web design, to book publishing and somehow he’s brought unique experience and expertise each time. He has an eye for excellence and a foresight for trends that’s made his partnership invaluable. Simply put: he has a way of showing up and making everything better.”
— Trip L., Author, Speaker, and Artist
“Lukas knows how to read the water for an executive engaged in leading an organization, especially in fast moving business currents. Numerous times found myself in businesses with dizzying arrays of interests and stakeholder dynamics; some apparent and many below the surface. Lukas has been instrumental as a river scout - identifying some of those unseen rocks, lying just below the murky water, which could have upended my boat.”
- Charles N., Investor and CEO
“a change agent the same way uranium is”
“Lukas is a change agent the same way uranium is. When absolutely necessary, thankfully, he incinerated bad strategy for everyone’s survival. The vast majority of the time, he provided limitless, clean, and controlled energy that powered initiatives until they succeeded.”
— Becker Polverini, CEO, Technologist
“Providing simple solutions to complex problems.”
“Lukas is uniquely gifted at providing simple solutions to complex problems. He’s very good at identifying the crux of an issue and providing a compelling insight. As a thought partner, he’s helped us identify, define, and develop new avenues for growth.”
— Sam Lam, CEO, Manas Ventures
“His sartorial choices are unusually reliable.”
“If you want to stay comfortably bubble wrapped in your current reality, don’t let Lukas Naugle get ahold of you. He has the great capacity for asking hard questions, seeing beneath the surface to discover deeper realities and finding opportunities others miss. His sartorial choices are unusually reliable.”
— David Kinnaman, Author and President
"Facing reality is never easy but always necessary. Lukas unearths the power of transparency and vulnerability in the leaders he works with. His superpower is the ability to transcribe all the uncomfortable situations that most teams face but never discuss. Lukas can be provocative in his process but like strenuous exercise, you always feel better after having done it."
— Will Weatherford, Managing Partner, Weatherford Capital
“…any high-level leader would benefit…”
“Lukas has helped me in more ways than I could imagine. As an NFL Linebacker, public speaker and humanitarian, I needed some direction. He helped me understand what my strengths really were; then he helped me develop them. I believe that any high-level leader would benefit tremendously.”
— Sam Acho, Former NFL Linebacker, Sports Broadcaster, Author, Speaker
“he cares enough to see you succeed at the next level”
“Lukas is not afraid to dig way below the surface and ask the tough question that no one would ever ask, but has been holding your company back for years. And the best part is that he does it in love because he cares enough to see you succeed at the next level.”
— John Ruhlin, Founder of Giftology, Speaker, Author
“He has an uncanny ability…”
“For over a decade I have counted on Lukas Naugle to take my unformed ambitions and package them. He has an uncanny ability to sort through the bad ideas and get to the good.”
— Matt S., Founder of Non Profit
“His work, discernment, and advice is indispensable.”
“I give him my raw ideas as big blocks of stone and he does the hard work of sculpting and giving it back. I would call it a partnership, but I feel like he does the heavy lifting. His work, discernment, and advice is indispensable.”
— John O., Author and Entrepreneur
“At a critical time in my life…”
“At a critical time in my life, Lukas walked me through a discovery process that helped me make sense of the seemingly disparate threads of my story. I have been walking out of that clarity and conviction each and every day since.”
— David Park, Founder, Supra Solem