"We can’t solve problems by using the same kind of thinking we used when we created them."

Albert Einstein


Design thinking is more than just a problem-solving process. It involves looking at problems in a creative and unique way, with a focus on the people you are creating and solving for. At the same time, effective design thinking is able to look past the typical biases in human thinking and other crutches we are prone to rely on that inhibit imagination. Design thinking uses empathy, clarity, diversity, and iteration to create solutions that solve the root cause of problems.