Successful strategies terminate when the conditions that created them change. The marketplace is dynamic and volatile. Who is planning and designing for the next thing? Success is temporary and it obscures opportunity. Don’t fall in love with your current strategies. They cannot carry your organization forever. Hidden assets—unrecognized platforms, customer assets, and capabilities—rejuvenate the core of a business and allow it to expand with those changing conditions. Does the smokescreen of your historical success camouflage the assets for tomorrow’s growth at your fingertips?