It is not primarily sweat and muscle that build an empire, and it is not enemy spears and chariots that destroy it. Rather, empires – and organizations – rise and fall on the basis of ideas. As Victor Hugo put it, “One resists the invasion of armies; one does not resist the invasion of ideas.”
Rome was doomed to defeat by conflicting internal ideas long before its fall in the fifth century A.D. The United States was founded on the ideas of truth, justice, and freedom. This idea of a free world was instrumental in defeating the competing idea of Hitler’s Third Reich.
Don’t underestimate the power of ideas to determine the trajectory of your organization.