Identity by Product Design

Design choreographs the public’s experience with your company. Apple products make people want them to stay in business. Motorola products… well… don’t. Design is your strongest marketing campaign and most immutable brand. Design is a living process, an organic “customer experience supply chain,” that makes you matter to the purchaser. Every product is a window into who you are, and design dramatizes the core values of your company. If design is what you are saying, then customer experience is what people are hearing. So speak clearly.

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