“An idea that is not dangerous is unworthy of being called an idea at all.”
– Oscar Wilde
It is all too easy to hide behind the conventional, the traditional. This hiding place is often dressed in the proverbial language of wisdom: “the tried and true,” “if it ain’t broke, don’t fix it,” “always has, always will,” “classic,” “proven methods,” and “time-tested.” But this mentality is commonly driven by fear, not vision. It becomes a habitat of security and serves to insulate from risk. While the well-insulated house keeps its cool in the heat of summer, it is not immune to the wildfires of commerce. Sometimes the best route is the route of risk. So embrace the dangerous idea that dangerous ideas are necessary for sustainability, innovation, and growth.