Good Design Is…

Design is central to success in the modern marketplace. One of the most influential industrial designers of the last 50 years is Dieter Rams. You may have seen his work in your Braun electric shaver or radio, or experienced his influence indirectly in numerous Apple products. In the late 1970s, Rams defined 10 Principles for Good Design so he could answer this simple question of his own work: “Is this good design?”

As Rams put it, good design is Innovative, Useful, Aesthetic, Understandable, Unobtrusive, Honest, Long-lasting, Thorough, Environmentally Friendly, and Simple. How would adhering to these principles help strengthen your brand and market position?

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