If your business or organization has been in operation for any period of time, it is likely that you have found yourself working with frustrating clients who don’t jive with your organizational culture or strategic objectives. Is this simply inevitable?
Author and web designer Paul Jarvis writes that for those with a clear purpose and a healthy organizational culture, frustrating client relationships should be the exception, not the rule.
One of the most important ways to mitigate client relationships that are ultimately time-consuming and demoralizing is to clearly and repeatedly communicate who you are as an organization. If your brand truly represents your organizational distinctives, and your content strategically serves to reinforce it, you’re far more likely to succeed in attracting the right clients—and repelling the wrong ones.